Last updated: 12 June 2026

Privacy Notice

This notice explains how The Food Economist handles personal data submitted through the EPR Liability Desk at epr.thefoodeconomist.co.uk.

Who Controls The Data

The controller is The Food Economist, operated by Godfred Frimpong, MSc. Contact: godfred@thefoodeconomist.co.uk.

What We Collect

• Lead details: name, email address, company, phone number if supplied, estimator tonnage and estimated liability figures.
• Intake details: name, email address, company, phone number if supplied, turnover band, tonnage notes, submitted material figures and the main concern you describe.
• Basic technical data needed to operate the website and prevent spam.

Why We Use It

• To provide the estimator result and respond to your enquiry.
• To deliver a Snapshot or Forecast if you commission one.
• To send a short follow-up email sequence about EPR liability forecasting where the form clearly says that follow-up will happen.
• To keep records needed for service delivery, dispute handling and tax records.

Lawful Basis

For enquiries and estimator follow-up, the lawful basis is legitimate interests: responding to a business enquiry and providing relevant follow-up about the service requested. For paid work and intake forms, the lawful basis is contract. For records required by law, the lawful basis is legal obligation.

Processors And Sharing

Data may be processed by the website host, email provider, Brevo for email automation, and Stripe for payments. Stripe handles payment data directly; this website does not store card details. Data is not sold.

Retention

Unconverted leads are normally kept for up to 24 months, then deleted or anonymised. Client delivery records are normally kept for up to 6 years where needed for business, tax or dispute records. You can ask for earlier deletion where retention is not legally required.

Your Rights

You can ask to access, correct, delete or restrict your personal data, and you can object to follow-up marketing at any time. Email godfred@thefoodeconomist.co.uk. You can also complain to the UK Information Commissioner's Office.