Last updated: 27 July 2026
Privacy Notice
This notice explains how The Food Economist handles personal data submitted through the EPR Liability Desk at epr.thefoodeconomist.co.uk.
Who Controls The Data
The controller is The Food Economist, operated by Godfred Frimpong as a sole trader. Contact: godfred@thefoodeconomist.co.uk.
What We Collect
- Lead details: name, email address, company, phone number if supplied, estimator tonnage and estimated liability figures.
- Intake details: name, email address, company, phone number if supplied, turnover band, tonnage notes, submitted material figures and the main concern you describe.
- Prepared-call booking details: name, business, email address, phone number if supplied, selected service, booking time, calendar confirmation data and the context you ask the analyst to prepare.
- Basic technical data needed to operate the website and prevent spam.
How We Contact Business Prospects
Where we contact a business prospect before they have approached us, we may hold the contact's name, job title, business email address, company name, company website and the public source URL or listing from which the contact details were obtained. We use only business-contact information relevant to an independent EPR cost-forecasting service for UK packaged-product businesses.
Sources are limited to publicly accessible company websites, Companies House, published trade directories and publicly accessible professional profiles. We do not buy cold-email lists for this activity and do not use personal email addresses for cold outreach.
Our lawful basis is legitimate interests: offering a relevant written EPR cost-forecasting service to a named business contact at a company likely to have packaging obligations. We use a targeted, low-volume approach, contact corporate subscribers only, send no more than four messages unless the contact replies or objects, and provide a clear objection route in every message.
Prospect-contact records are retained for up to 12 months from the last contact unless the record becomes a client record or must be retained on the suppression list to honour an objection. You may object to this processing for direct marketing at any time by emailing godfred@thefoodeconomist.co.uk. We will stop using your personal data for direct marketing and retain only the minimum suppression record needed to prevent future contact.
Why We Use It
- To provide the estimator result and respond to your enquiry.
- To deliver a Snapshot or Forecast if you commission one.
- To schedule, confirm, reschedule or cancel a prepared call where you request one.
- To send a short follow-up email sequence about EPR liability forecasting where the form clearly says that follow-up will happen.
- To keep records needed for service delivery, dispute handling and tax records.
Lawful Basis
For enquiries and estimator follow-up, the lawful basis is legitimate interests: responding to a business enquiry and providing relevant follow-up about the service requested. For paid work and intake forms, the lawful basis is contract. For records required by law, the lawful basis is legal obligation.
Processors And Sharing
Data may be processed by the website host, email provider, Brevo for email automation, and Stripe for payments. Stripe handles payment data directly; this website does not store card details. Data is not sold.
Service Positioning
The EPR Liability Desk provides independent economic and regulatory-data analysis. It does not submit statutory returns, provide public-practice services, assurance work, legal advice, tax advice or regulated financial advice. Clients should rely on their appointed professional advisers for filing, tax and legal matters.
Retention
People who approach the desk as unconverted leads are normally kept for up to 24 months, then deleted or anonymised. Cold-outreach prospect records are kept for up to 12 months from last contact, subject to the separate suppression-list exception above. Client delivery records are normally kept for up to 6 years where needed for business, tax or dispute records. You can ask for earlier deletion where retention is not legally required.
Your Rights
You can ask to access, correct, delete or restrict your personal data, and you can object to follow-up marketing at any time. Email godfred@thefoodeconomist.co.uk. You can also complain to the UK Information Commissioner's Office.